Rounded Apex design
A curved exterior supports straight looks, soft bends, waves, and curls with one tool.
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Straighten, wave, or curl
BeKind Apex 2-in-1
5.0 · 26 reviewsOne rounded tool. More ways to style.
Apex combines a flat iron’s smooth floating plates with a rounded body made for bends, waves, and curls. Its controls are designed to keep setup simple while giving different hair types a practical choice of temperatures.
$49.99$39.99
Secure checkout is available. Standard shipping is free in the contiguous United States.
- Shipping
- Free in 48 states
- Returns
- 30 days
- Warranty
- 1 year
Built with intention
Why it belongs in your routine
Practical controls and considered details make the styling process easier to repeat, from setup to the final pass.
Floating plates
The plates adjust as the tool moves to support a smoother, more consistent glide.
Five temperatures
Choose 320°F, 360°F, 390°F, 420°F, or 460°F for your hair and styling goal.
Temperature memory
The tool recalls the last selected temperature for a faster start next time.
Beyond the carousel
The complete product story
Wider campaign and lifestyle images live here at their natural proportions, while the carousel stays consistently square.
Product details
Specifications
- Heating system
- PTC
- Heat-up
- Approx. 15 seconds
- Temperature range
- 320°F–460°F, five settings
- Styling surface
- Floating plates
- SKU family
- BH002
- Warranty
- 1 year
A considered routine
How to use
- 01Start with completely dry, detangled hair and apply a heat protectant if it suits your routine.
- 02Choose the lowest effective temperature for your hair type and allow the tool to reach it.
- 03Work in small sections, gliding steadily from roots toward ends without holding the plates in one place.
- 04Allow the tool to cool fully before cleaning or storing it.
Watch and practice
Styling tutorials
Public store archive
What customers shared
“I love this straightener! I’ve had a ton of them and this one is a favorite so far! I didn’t pay attention when I first had ordered this straightener and when I opened the package had noticed it came with a comb, glove, bobby pins, and some pony tails and scrunchies, along with a bag to hold it! I thought that was pretty cool! The straightener is awesome! I have super thin hair and a lot of damage to it but it glides right through it. Buy it!”
“By far my favorite hair straightener buy it and you won’t regret it!! I love how it has a lock option and you twist to lock and to unlock. It’s perfect and the coral is really a beautiful color. Super impressed with the straightener and you curl your hair as well”
“I purchased several different straightners for more money and none of them worked as well as this one! It has been prefect for curling my hair and not damaging it or ripping it out like most straighteners do.”
“I only used it real quick but so far it seems like a great straightener. I love the color so much. I have never been able to curl my hair with a straightener, i tried one strand with this straightener and it curled on the first try 🙂 let’s hope its a long lasting straightner.”
“i was in need of a new straightener , i thought i was just getting the straightener and glove but this package came with so many hair accessories, a free sample and little cute temporary tattoos ! this was such a lovely surprise. And te hair straightener can be closed and locked! It is also very pretty and feels so smooth and light”
“THIS IS AMAZING! This is by far the best straightener I have ever had. First, this straightener feels so good in the hand and is so easy to use. Secondly, it heats up sooooo quickly I couldn’t believe it. Lastly, my hair was SO sleek and shiny after using this the pictures don’t even do it’s justice. The fact that I got a straightener at this quality for this price amazes me. Oh! And it comes with a bunch of goodies! (Rat tail comb, clips for hair, 2 scrunches, BUNCH of ponytails, Bobby pins and a travel bag) This feels like a professional straightener. All I have to say is get it, you will not be disappointed!!”