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Beyond Straightening: Unlock Endless Styling Possibilities.

JUST LIKE MAGIC

Goodbye Frizz. Hello Silky Hair.

Achieve salon like results right from comfort of your home.

Improves Hair Health

Tightens Hair Cuticles

Silky Results

Apex Glide Technology

Unlimited Capabilites

MORE IS MORE

Unlock Over 10 Hair Styles.

Explore unlimited styling possibilities with the BeKind's patented Circle Design.

Apex Circle Design

Unlimited Possibilities

Standard Flat Iron

Only Straight

ENGINEERED TO BE

Safe, Quick, and Effective.

The BeKind Apex's heating time is 2x faster than other flat iron hair straighteners.

Heats Up In 15 Seconds

Heat To Any Temperature

Upgraded MCH Heating Chip

Floating Plates For Better Hairstyling