This hair straightener brush is designed to heat-up within 15 seconds, thanks to the Newest MCH technology. This means no more waiting; just press the ON button, and you are all set to style your hair within 15 seconds of turning this straightener ON. In addition to this, the BeKind Anion hair straightener brush also comes with a 60-minute auto-shutoff function and temperature memory. These are among the greatest safety features you will find very handy